AUDIENCE:
Uses and Gratifications: Uses and gratifications reflects how and why an audience responds to a media text and how this is used in their daily routine.
Diversion: The reasons behind wanting to watch the programme, e.g. routine and entertainment. Many teenagers will come home from school to watch tv in order to relax.
Personal Relationships: The audience responding emotionally to a characters personality and therefore forming a personal relationship with them. This can be negative or positive. For example, I can relate to Michelle Keegan on a positive note because she is an actress in Coronation Street, and I would also love to be an actress in soaps when I am older. However, I don't feel I can build a relationship up with Sheldon from 'The Big Bang Theory' due to his unrealistic acting skills. Therefore I will try to be the complete opposite of his character.
Personal Identity: The audience can relate to a specific character who essentially reflects their identity, and who they see them self as.
Surveillance:Information which can be of use to the audience, e.g. whether reports, news. An example for this would be that I check Journey Planner everyday to see whether my train is on time.
Hypodermic Syringe Model:
Define: The Hypodermic Syringe Model explains how an passive audience reacts to the media. An audience are regularly influenced by what the media portrays to us, without questioning or reseraching.
Explain: This theory implies that an audience is easily controlled by the media makers. This can affect your behaviour and attitude.
Example: Many people in Britain believe that the british soldiers are at war with Afganistan. However, this is not the case at all they are infact in Afghanistan to protect the people that live there from the Taliban. The media has recently reported that '14' men have died in Afghanistan, we as a public automatically assume that this is by the people living there, when in fact they were killed by the Taliban. As you can see the society are easily influenced by what they read and assume things that are not true at all.
2 Step Flow:
Define: The 2 Step Flow is almost identical to the Hypodermic Syringe Model, the only difference is that the audience are now active instead of passive.
Explain: The 2 Step Flow was created when an active audience began questioning the information they were given by the media.
Example: I have an Iphone with the whether app on. I often used to use this and believe that they whether conditions were correct. However, this was not the case I became an active audience member and then started to reserach and look into what the forecast actually was and found that I got much more accurate results than the app on my phone. This is a clear example of the 2 Step Flow Theory being out in place.
Define: The Hypodermic Syringe Model explains how an passive audience reacts to the media. An audience are regularly influenced by what the media portrays to us, without questioning or reseraching.
Explain: This theory implies that an audience is easily controlled by the media makers. This can affect your behaviour and attitude.
Example: Many people in Britain believe that the british soldiers are at war with Afganistan. However, this is not the case at all they are infact in Afghanistan to protect the people that live there from the Taliban. The media has recently reported that '14' men have died in Afghanistan, we as a public automatically assume that this is by the people living there, when in fact they were killed by the Taliban. As you can see the society are easily influenced by what they read and assume things that are not true at all.
2 Step Flow:
Define: The 2 Step Flow is almost identical to the Hypodermic Syringe Model, the only difference is that the audience are now active instead of passive.
Explain: The 2 Step Flow was created when an active audience began questioning the information they were given by the media.
Example: I have an Iphone with the whether app on. I often used to use this and believe that they whether conditions were correct. However, this was not the case I became an active audience member and then started to reserach and look into what the forecast actually was and found that I got much more accurate results than the app on my phone. This is a clear example of the 2 Step Flow Theory being out in place.
Chosen music videos:
Music Video 1 - STRESS BY JUSTICE
Stress by Justice appears to target their audience at the goverment and older generation to ensure that they are aware of the violent situations that are occurring. As well as this, it subtly attracts the attention of youth, especially boys, as the teenagers who take part in the music video are of similar ages.
It also implies that boys of this culture are generally very racist and violent. Therefore a niche audience will most probably be attracted to this video as they feel they have to be the toughest and most intimidating, and this is how they are first influenced. The video would not be described as entertaining, but the song used throughout the video encapsulates the title of the song 'Stress' as that is a mood in which many people would feel whilst watching this.
Stress by Justice appears to target their audience at the goverment and older generation to ensure that they are aware of the violent situations that are occurring. As well as this, it subtly attracts the attention of youth, especially boys, as the teenagers who take part in the music video are of similar ages.
It also implies that boys of this culture are generally very racist and violent. Therefore a niche audience will most probably be attracted to this video as they feel they have to be the toughest and most intimidating, and this is how they are first influenced. The video would not be described as entertaining, but the song used throughout the video encapsulates the title of the song 'Stress' as that is a mood in which many people would feel whilst watching this.
Music Video 2 - A TEAM BY ED SHEERAN
The target audience for this music video would be teenagers and young adults as this is similar to the singer, and the girl in the video's age. The song follows the storyline about the use of drugs and how this can make a big impact on such a young person's life. Ed Sheeran's videos are usually of a lower budget and attract the attention of younger viewers because of the relatable situations he highlights in his videos.
The target audience for this music video would be teenagers and young adults as this is similar to the singer, and the girl in the video's age. The song follows the storyline about the use of drugs and how this can make a big impact on such a young person's life. Ed Sheeran's videos are usually of a lower budget and attract the attention of younger viewers because of the relatable situations he highlights in his videos.
Music Video 3 - FEATHERSTONE BY THE PAPER KITES
The target audience for this music video would definitely be people who like to listen to 'The Paper Kites', as well as those who enjoy soothing and calming music. This music video fall under the category of 'indie rock'. Through using young characters, teenagers around the age of 13-15 may enjoy watching the video as we as the audience are able to follow the characters on their exciting journey within the forest. It portrays this idea of imagination and willingness within children and their adventures.
The target audience for this music video would definitely be people who like to listen to 'The Paper Kites', as well as those who enjoy soothing and calming music. This music video fall under the category of 'indie rock'. Through using young characters, teenagers around the age of 13-15 may enjoy watching the video as we as the audience are able to follow the characters on their exciting journey within the forest. It portrays this idea of imagination and willingness within children and their adventures.
Market Research
Market Research: Audience
1. Can the genre of the film be identified and how?
- The genre of the film can most certainly be identified as the audience are immediately drawn to the characters and are interested in what they are doing. It also is shown because you have used a hand held camera, which helped to show the documentary and realistic style.
-Yes, as you are witnessing and observing the characters relationship as well as what they are doing. You feel as if you are a fly on the wall, also because of the naturalistic acting. There are also a range of medium and longs shots again implying that the you are implying that the camera is a fly on the wall.
-I think so, mainly because of the normal, basically not staged, locations that you've used. you also have relatable situations, therefore making it seem like real life. The shaking of the camera also adds the documentary style of filming, as it shows that you have used a hand held camera.- I liked the documentary style done through hand held camera, its naturalistic and not stages. The manner in which you follow the person through there journey.
2. What did you like about the cinematography, editing, sound and mise en scene?
- In terms of sound the music helped set the mood and emotions of the piece. There were some great angles and ranges of close ups, medium shots, long shots.
- The use of costume was particularly effective and interesting as I would not have known they were vulnerably housed, without seeing the last scene. The lyrics linked in well with the theme behind the music video. Although you did not move the camera around very much this still worked as it kept us focused on the characters journey. There was good use of long shots as we were able to familiarise ourselves with the surroundings. However, I felt that the extreme close ups appeared to be staged.
- I liked it when you left shots for a while as we could see what the characters were doing in more depth, whereas when you used short jump cuts it pulled away from the documentary style and made it less realistic to watch. The sound creates a good atmosphere and so did the costumes as they came across very average looking and normal.
3. What did you dislike about the cinematography, editing, sound and mise en scene?
- I personally could not fault anything within this music video however, if I was going to comment on one area of improvement, I would suggest that you related the cuts in your song, to the cuts in the music. This would help the journey of the characters seem smoother.
- In my opinion I found the characters to happy and unnatural for people who really are in situations similar to this. However, I loved some of the closeups.
- The continuity did not always flow, perhaps you could possibly add some more shots inside the park as I felt this scene did not go on for very long.
- I feel as though the costumes could have been stero-typical of people who are vulnerably housed, as I would not have guessed this from their costume. I think the performance of Ella could have contratsed the character of Daisy (concerned) as she was more aware of the tragic situation that the characters are currently in.
1. Can the genre of the film be identified and how?
- The genre of the film can most certainly be identified as the audience are immediately drawn to the characters and are interested in what they are doing. It also is shown because you have used a hand held camera, which helped to show the documentary and realistic style.
-Yes, as you are witnessing and observing the characters relationship as well as what they are doing. You feel as if you are a fly on the wall, also because of the naturalistic acting. There are also a range of medium and longs shots again implying that the you are implying that the camera is a fly on the wall.
-I think so, mainly because of the normal, basically not staged, locations that you've used. you also have relatable situations, therefore making it seem like real life. The shaking of the camera also adds the documentary style of filming, as it shows that you have used a hand held camera.- I liked the documentary style done through hand held camera, its naturalistic and not stages. The manner in which you follow the person through there journey.
2. What did you like about the cinematography, editing, sound and mise en scene?
- In terms of sound the music helped set the mood and emotions of the piece. There were some great angles and ranges of close ups, medium shots, long shots.
- The use of costume was particularly effective and interesting as I would not have known they were vulnerably housed, without seeing the last scene. The lyrics linked in well with the theme behind the music video. Although you did not move the camera around very much this still worked as it kept us focused on the characters journey. There was good use of long shots as we were able to familiarise ourselves with the surroundings. However, I felt that the extreme close ups appeared to be staged.
- I liked it when you left shots for a while as we could see what the characters were doing in more depth, whereas when you used short jump cuts it pulled away from the documentary style and made it less realistic to watch. The sound creates a good atmosphere and so did the costumes as they came across very average looking and normal.
3. What did you dislike about the cinematography, editing, sound and mise en scene?
- I personally could not fault anything within this music video however, if I was going to comment on one area of improvement, I would suggest that you related the cuts in your song, to the cuts in the music. This would help the journey of the characters seem smoother.
- In my opinion I found the characters to happy and unnatural for people who really are in situations similar to this. However, I loved some of the closeups.
- The continuity did not always flow, perhaps you could possibly add some more shots inside the park as I felt this scene did not go on for very long.
- I feel as though the costumes could have been stero-typical of people who are vulnerably housed, as I would not have guessed this from their costume. I think the performance of Ella could have contratsed the character of Daisy (concerned) as she was more aware of the tragic situation that the characters are currently in.
4. What audiences do you think the film will attract?
- I think your music video would attract a target audience of teenagers as many nowadays find themselves in similar situations to the one you are presenting.
- I think it would attract a large audience of 18-25 year olds due to the genre and artist you have chosen to accompany your music video. As well as this I think many people will be taken by the facts that you have used such a young girl to play the part of someone who does not have a stable home. I think it was excellent that she was able to sustain the role and act so natural in front of the camera.
- As soon as I started watching the video, I was concerned for the welfare of the characters, being a parent myself, I tihnk that other parents would sympathise and be interested to see the end result of these poor youngsters travel. It was sad to think that the little girl was completely oblivious to the fact that she had no place that she could call home. I also felt extremely sorry for the teenager mum as I have a teenage daughter myself, and would hate the thought of seeing her in a situation like this.
5. What did you like/dislike about the representations of characters, events and spaces (places)?
- I like the fact that they designate normal surroundings in which many people visit on a day to day basis. The locations you incoporated were exceptional, especially the abandoned building you used in your last scene. The last scene is very effective as, as an audience member I did not want to believe that the characters of such a young age would be staying there alone overnight.
- The locations were very effective, especially the scene by the pond, as it allowed us to see the characters enjoying themselves as well as giving us a sense of what they do on an average day together.
- I Like the discovery of the fact the characters are in normal places, until later we realise that something is wrong. It is not stereotypical.
- I thought it was interesting that you decided to show someone that is vulnerably housed in a different light, not the usual 'druggy', old and un-groomed. Instead you created a more realistic assumption of those in a vulnerable position, and did this through using young actors.
- I think your music video would attract a target audience of teenagers as many nowadays find themselves in similar situations to the one you are presenting.
- I think it would attract a large audience of 18-25 year olds due to the genre and artist you have chosen to accompany your music video. As well as this I think many people will be taken by the facts that you have used such a young girl to play the part of someone who does not have a stable home. I think it was excellent that she was able to sustain the role and act so natural in front of the camera.
- As soon as I started watching the video, I was concerned for the welfare of the characters, being a parent myself, I tihnk that other parents would sympathise and be interested to see the end result of these poor youngsters travel. It was sad to think that the little girl was completely oblivious to the fact that she had no place that she could call home. I also felt extremely sorry for the teenager mum as I have a teenage daughter myself, and would hate the thought of seeing her in a situation like this.
5. What did you like/dislike about the representations of characters, events and spaces (places)?
- I like the fact that they designate normal surroundings in which many people visit on a day to day basis. The locations you incoporated were exceptional, especially the abandoned building you used in your last scene. The last scene is very effective as, as an audience member I did not want to believe that the characters of such a young age would be staying there alone overnight.
- The locations were very effective, especially the scene by the pond, as it allowed us to see the characters enjoying themselves as well as giving us a sense of what they do on an average day together.
- I Like the discovery of the fact the characters are in normal places, until later we realise that something is wrong. It is not stereotypical.
- I thought it was interesting that you decided to show someone that is vulnerably housed in a different light, not the usual 'druggy', old and un-groomed. Instead you created a more realistic assumption of those in a vulnerable position, and did this through using young actors.
6. What ideology can be read from the
film (judgement)?
- The fact that you can not judge a book by its cover. Usually in music videos, they give the wrong ideologies towards certain classes such as vulnerably housed people.
- As viewers we do not usually identify what is really going on.
- Nowadays members of the public are too quick in judging and assuming that young mothers, are bad mothers. This is without learning of their siutation, and therefore I like your interpretation of this mother daughter relationship, as it seems to be one of the strongest I have seen.
- The fact that you can not judge a book by its cover. Usually in music videos, they give the wrong ideologies towards certain classes such as vulnerably housed people.
- As viewers we do not usually identify what is really going on.
- Nowadays members of the public are too quick in judging and assuming that young mothers, are bad mothers. This is without learning of their siutation, and therefore I like your interpretation of this mother daughter relationship, as it seems to be one of the strongest I have seen.